Friday 20 November 2015

Patti LaBelle's Sweet Potato Pie Viral Buying Frenzy is All Her Doing

We think that this story will astonish you when you realize that Patti is over 70 years old, and yet she has mastered social networking better than most 30 year olds! Quite how her new pie product has sold out nationwide (US), big-time(!) is explained below and in the video on this page.

Patti LaBelle loves the YouTube guy who sang the praises of her sweet potato pies, but she says the frenzy over the delicious dessert is all her doing.Patti LaBelle -- YouTube Guy's Lovely ... But I'm the Brains Behind My Sweet Potato Pie!

The famous diva whose pies have flown off the shelves at just about every second.Walmart in the US of A was not sharing credit as she showed up to the London hotel in a very rainy NYC. Patti loves James Wright, but she says the success is all hers.
BTW ... it's insane what's happening with the pies ... some are going for $100 on Craigslist. We called 30 Walmart stores and they said December is the earliest they'll be restocked.

More articles about Patti Labelle and Her Recent Sweet Potato Pie Recipe Success:
patti labelle?

Bring your recipes to life with Patti's signature line of sauces, and marinades. Looking for inspiration? Check out Ms. Patti's recipe section.
via WikiPedia

Image by superk8nyc via Flickr

An awesome homemade pie could make anyone break out into song, but singer James Wright Chanel has taken things to another level in a now viral YouTube video where he serenades super star Patti LaBelle's Sweet Potato Pie, a pre-packaged dessert that's exclusively available at Walmart.
Thanks to Wright Chanel's video, the pies were selling at a rate of one pie per second for 72 hours straight from Friday to Sunday this past weekend. Stores throughout the country sold out and a black market opened up, with pies selling on eBay for as much as $12,000 for door-to-door delivery (they're only $3.98 each in the store). But don't panic if you absolutely need to get your hands on one of these desserts from the Queen of Rock and Soul: there's more pie on the way according to the retailer.
LaBelle worked with Walmart's team to develop the recipe for the pie and it has only been on shelves since September with a retail price of $3.98 and a current roll-back price of $3.48. "Our buyers knew that it would be popular but sales are completely exceeding expectations because of the viral video," says Forrest Ales.

via today-com

Mama Patti is very grateful to James Wright, the man who made the sweet potato pie review, gone viral. But she says the success of her pie sales at Walmart is all her doing.
Well, that is partially true. The sweet potato pie recipe has been in her cookbook for years.
It was the recipe that James was responding to. But real talk, not many of us even knew Patti LaBelle’s pies were being sold in Walmart. And Black people take sweet potato pie so seriously that even if we did, many of us were too skeptical to try it, thinking that the flavor had been watered down in the mass production and packaging processes.

At 71 years of age, R&B super diva Patti LaBelle has experienced just about everything fame and good fortune could bore. But nothing could've prepared the 'Lady Marmalade' crooner for the avalanche of adulation she would receive from her latest endeavor; a line of boxed sweet potato pies exclusively sold at Wal-Mart stores since September.
The company, admittedly, didn't do anything to go out of its way to promote the product since its release two months ago. Even LaBelle, who was doing a battery of media chores earlier this month for her Lung Cancer Awareness campaign didn't mention it during appearances.

via NBC News

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